Asana Partners

Investment
Approach

Our investment and operational approach is built on a foundation of transparency, integrity, and accountability.

Experience has taught us that retail real estate investors benefit from nimble, forward-thinking strategy grounded in industry knowledge and financial expertise. We seek to generate positive investment results by balancing our vision and passion for the future of the retail experience with the financial and analytical rigor necessary to create value.
 
Investment in institutional-quality retail requires a specialized touch. Demographic trends and the associated working, living, and shopping habits of consumers are evolving. Real estate that worked for retailers in the 1990s and 2000s will not suffice today and in the decades ahead. Consumers seek an exceptional and differentiated retail experience, and retailers seek locations that enhance their brand and drive both physical and virtual commerce. 
 
Our investment approach and ability to transform existing real estate to meet the demands of consumers and retailers allow us to create long-term real estate value.
 

Value Creation Strategy:

  • Target dynamic growth-oriented markets in the United States with high levels of educational attainment, population density, and household income. 
  • Invest in proven urban retail corridors that would benefit from our vision and unique, hands-on approach.
  • Respect the cyclical nature of real estate and financial markets by remaining rigorously focused on asset-level fundamentals.
  • Build teams of experienced operators who execute asset-level business plans with accountability and precision.